Strategic Marketing
In order to convert ideas into strategies, and strategies into action, we frequently recommend a structured Strategic Marketing Plan
This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and a Strategic Marketing Plan provides that focus.
A Strategic Marketing Plan is more than just a small section in the Business Plan as it looks in depth at the Marketing function. The starting points for a Strategic Marketing Plan are often a S.W.O.T Analysis with the main areas we would look to cover being.
Advertising Strategies
Market Segmentation
Channels of Distribution
Overall Marketing Objectives and Strategies Positioning Strategies
Pricing Strategies
Evaluation and Control Procedures Marketing
Audit
Budgets
Mission
Mix
Product and Branding Strategies
The contribution of marketing activities to the brand is effective in creating a successful brand perception. It ensures that products and services are heard and brand awareness. It paves the way for reaching the target audience and potential customers.
Communication Channels
Sales promotion strategies
Internet marketing strategies
Trade show strategies
Public Relations strategies